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Online marketing has seen tremendous growth in the recent past. It has started to become the backbone of entrepreneurs and successful businesses around the world. However, it has often been assumed men are leading the charge and dominating this market.
Is this true?
The influential women listed in this read will have to disagree, considering the success they have displayed and the value they provide. The skill set of the women mentioned in this read is ahead of some of finest male online marketers, and that demonstrates the diverse nature of online marketing.
1) Michelle Killebrew
She is the Group Vice President at Fisher Investments in their marketing department. One of the finest young leaders in the current generation. She has won numerous awards including the “DMNews 40 Under 40 award” illustrating her influence.
She has pushed her business to new heights using innovative online marketing techniques and running impressive campaigns over the years.
She is a resounding success in the online marketing world and is often appreciated for her work. She continues to push to new heights, illustrating there is more to offer for those who wish to grab it.
2) Mari Smith
She is an online marketing consultant and author who has a following of 1.5 million people. This says it all about how revered she is and how effective her methods are. She has been doing this for years and continues to add to her knowledge base.
What makes Mari Smith influential?
It is her domination of the Facebook market. She has maximized her methods and is often referred to as the “Queen of Facebook” and rightly so considering the millions she’s generated and continues to generate. Her training is also well-regarded.
3) Becky Brown
Intel is one of the leading companies in the world and their Vice President (Global Marketing) is none other than a woman. She has helped the company grow and earn millions with her proactive strategies in the world of online marketing.
Her emphasis has always been on engagement and her techniques have illustrated how becoming “connected” is the way to greater profit.
Intel refers to her for most of their marketing strategies and she has continually grown into her role as time has gone on. She is certainly one of the most influential women in online marketing.
4) Melanie Mitchell
She is one of the most sought after public speakers in online marketing. She has given speeches around the world in prestigious conferences. Melanie Mitchell is the managing director for Microsoft and controls many of the online marketing strategies run by the company.
She is also an author of a series on the topic for those who are interested in learning what she has to say on the matter. She has years of experience and is regarded for being cutting-edge with her methods and being the first to use new techniques.
She is indeed one of the most influential women in online marketing.
5) Jeannine Rossignol
The story of hard work is always appealing and one people can connect to.
If someone wishes to be inspired by hard work, she would be the person to look at. She has worked her way up from being a manager to the VP of marketing at Xerox. It has been a 20-year long journey for her and one she continues to tread on.
She is now sought after for public speeches on the topic of online marketing because of how well-respected she is.
These are just five women and there are many more who continue to do just as well. There are thousands of women who are succeeding in online marketing and these stories are going to grow as time goes on. With over 80% of all consumer shopping being done by women, a new perspective is important and the female viewpoint has grown in strength when it comes to marketing. This sub-section of marketing will continue to see more and more women because of the success being seen. Both men and women can learn from the strategies used by these marketers and what they have done over the years. These elite minds work at the highest levels.