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Posts Tagged ‘marketing’

Three words that students might use to describe the award-winning marketing professor Abbie Griffin are demanding, professional, and fun. Although this 1988–89 American Fellow has high expectations for her students, she brings the creativity inherent in the development of new marketing strategiess into the classroom. As a former plant engineer and senior marketing analyst, Abbie [...]

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As I began my career in national advertising management for several of the major brands of corporate America, one woman stood out as a brand giant herself within that world — the barrier-breaking Ann Fudge. I had few, if any, true mentors or role models in the business, and oh, did I need one! Fresh [...]

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